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The Situation:

Northern Feather Canada has been providing North America with the ultimate sleeping comfort at the highest quality since 1901. They required a sales video DVD that would not only catch the eye of the customer but also show potential customers the quality of their products.

The Solution:

Before starting production, the Pin Point creative team spent an afternoon researching the company. Everything from the store tour to the manufacturing process was taken upon them. From here Pin Point wrote the script, hired the host, scheduled the production and completed the video shoot in just one day. Post-production was completed in one week and revisions were completed the day after.